Batsman Of Indian Cricket Team – Cricketer Virat Kohli remains the only Indian on Forbes’ list of the world’s highest-paid athletes with a gross salary of $26 million, jumping to 66th out of 100 in the 2020 ranking.
Former cricketer Anil Kumble founded Bengaluru-based Spektacom in 2018, which uses cutting-edge technology to transform sports experiences.
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Indian cricketers not only perform magic with their bats and balls on the field but are also field magicians and few of them have shown great skill as a businessman. Examples include architect-turned-capitalist Yuvraj Singh; Former Indian captain Virat Kohli owns many businesses and startups in India.
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Former MS captain and wicketkeeper MS Dhoni and master blaster Sachin Tendulkar are also not far behind in this list of startup investments.
Additionally, there are many Indian cricketers who run successful businesses or have invested in successful Indian startups. Here we have listed few cricketers who have had successful innings with Indian startups.
Former Indian cricket team captain Virat Kohli started his investment journey at the age of 25 when he bought a stake in London-based online platform – Sports Convo for an undisclosed amount in 2014. Founded in 2014 by Vishal Patel, Amrit Johal, Praveen Reddy and Jasneel Nagi, Sport Convo bridges the gap between athletes and athletes.
Kohli and his wife Anushka Sharma jointly invested $340K (INR 2.5) in Bengaluru-based insurtech startup Digit Insurance in February 2020. Founded in 2017 by Kamesh Goyal, the insurtech startup offers customized policies on health, auto, travel, smartphone, commercial properties such as retail and vacation homes.
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The former Royal Challengers Bangalore captain invested $1.8 million in 2020 in fashion startup Universal Sportsbiz founded by Anjana Reddy in 2012. Kohli also owns the fashion brand Wrogn, which was launched in November 2014 along with Sachin Tendulkar-Backed Universal Sportsbiz ( USPL).
Kohli invested INR 90 Cr in gyms and started Chisel gym with an initial 30% stake. The announcement was made in 2015. Founded in 2015 by Satya Sinha, Chisel is a startup based in Bengaluru.
In March 2022, food and beverage brand D2C Rage Coffee received an undisclosed investment from Indian cricketer Virat Kohli. The startup has also roped in Kohli as its ambassador. Founded in 2018 by Bharat Sethi, Rage Coffee manufactures and distributes coffee products across India.

Former Indian cricket team captain Mahendra Singh Dhoni has invested in several Indian startups, including app Khatabook, automotive marketplace Cars24 and D2C food and beverage company 7InkBrews, and interior design startup HomeLane.
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Dhoni has invested in 7InkBrews and has signed on as the brand ambassador from 2021. Based in Mumbai, 7InkBrews was founded in 2020 by Mohit Bhagchandani along with Adil Mistry and Kunal Patel.
Dhoni has a 25% stake in Chennai-based RunAdam Sports, which was founded in 2017 by Yeragaselvan and Mothakaladharan Soundarapandian. The two also run another sports business called Golden Goose Sports. In 2012, Dhoni also entered the world of fitness by launching a fitness series. He founded SportsFit World with his business manager Arun Pandey.
The cricketer also invested an undisclosed amount in Bengaluru-based Khatabook in 2021. Khatabook was founded by Vaibhav Kalpe but in 2018 the startup was acquired by Kyte Technologies and Kalpe also joined. Dhoni is also the sales representative of Khatabook.
The former CEO also invested an undisclosed amount in Gurugram-based Cars24 in 2019 through Series D funding. Founded in 2015 by Vikram Chopra, Gajendra Jangid, Ruchit Agarwal and Mehul Agrawal, Cars24 says it is creating an efficient and reliable outlet for car owners. their used cars at a good price.
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Indian cricketer Ajinkya Rahane invested an undisclosed amount in Pune-based agritech startup MeraKisan in 2020. Founded in 2014, MeraKisan is a subsidiary of Mahindra and Mahindra.
Rahane also invested in sports tech in Delhi and startup Hudle in 2020. The startup announced the appointment of Rahane as its ambassador and advisor. Founded in 2015 by Suhail Narain, Hudle is a digital platform for sports enthusiasts to find and book a curated list of sports events and venues on the app.
Politician-turned-politician Gautam Gambhir also invested an undisclosed amount in social care startup FYI Health in 2020. Founded by Yash Raj Gupta, FYI Health is owned by Stark Resilient. It helps businesses leverage community participation in any business environment to deliver real-time health information.

India’s World Cup-winning former captain Kapil Dev has invested an undisclosed amount in 2020 in energy-focused technology company Harmonizer India.
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In 2019, Delhi-based social network WizCounsel raised INR1 Cr in an angel round led by Kapil Dev, among others. Founded by Ranu Gupta and Royce Raju Beena in 2018, WizCounsel is a marketplace for tax compliance, accounting and compliance services.
Dev also invested in VAOO in 2019. It is a car sharing platform in Mumbai that offers free rides to passengers in exchange for watching ads. Founded in 2019 by Abhineet Pathak, VAOO is an adtech startup with a vision to bridge the gap between advertising and the ecosystem in India.
In 2018, Dev partnered with B2B marketplace Pumpkart for branded stores. Founded by KS Bhatia in 2014, Pumpkart has created a niche for the pumping industry in India by educating people and selling water pumps online.
As an angel investor, Dev invested in Delhi-based food startup PeopleEasy.com, founded by Hitashi Garg and Ravi Verma in 2015. The former Indian cricketer turned venture investor after taking a stake in Samco Ventures in Mumbai. 2015. Samco Ventures, an online discount retailer, was founded by Jimeet Modi.
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Kapil Dev also has a 5% stake in Zicom Electronics, a company that develops security systems.
Board of Control for Cricket in India (BCCI) president and former Indian captain Saurav Ganguly is an investor in edtech startup Classplus.
The former Indian cricket captain first entered the startup world by investing an undisclosed amount in Mumbai-based entertainment startup Flickstree in 2017. Flickstree was founded by Saurabh Singh, Rahul Jain and Nagender Sangra in 2014 and officially launched its platform in August 2016. an artificial intelligence video publisher network that allows users to contribute and monetize their traffic.

Master blaster Sachin Tendulkar has invested in Bengaluru-based Internet of Things (IoT) start-up Smartron India and was the startup’s brand ambassador in 2016.
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Founded in 2014 by Mahesh Lingareddy, Smartron focuses on innovation and disruption in the fields of smart sensors, robotics, artificial intelligence, big data and crowdsourcing.
The Rajya Sabha MP also joined used car dealer Spinny as a strategic investor and brand ambassador in December 2021. Founded in 2015 by Niraj Singh, Mohit Gupta and Ramanshu Mahaur, Spinny is a used car platform that operates 36 car showrooms across 22 cities.
In July 2012, the former cricketer invested $2 million in JetSynthesys, a new digital entertainment and technology startup with a global foray into gaming, digital entertainment and interest-based social platforms.
In January 2021, Bengaluru-based Unacademy roped in Bharat Ratna recipient Sachin Tendulkar as its brand ambassador. The former cricketer has also invested an undisclosed amount in Unacademy.
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Tendulkar invested in Smaaash Entertainment in 2013. It is a sports and entertainment company founded in 2009 by Shripal Morakhia. It has online cricket, arcade games, bowling, go-karts, reality-based experiences and more under one roof.
Former cricketer Yuvraj Singh has invested an undisclosed amount in Wellversed, a multi-nutrition brand, in September 2021. In addition to the investment, Singh will be a brand ambassador for three years. Founded by Aanan Khurma, Aditya Seth, Ripunjay Chachan in 2018, Wellversed offers over 12,000 health transformation plans for weight loss, skin health, hair care, and sexual beauty health.
In July 2015, JetSetGo, a Bengaluru-based marketplace for private jets and helicopters, raised an undisclosed amount of funding from Singh’s YouWeCan Ventures.

The cricketer founded YouWeCan Ventures in 2015 and has also invested in several other startups such as Healthians, a home health screening service that offers various health tests across 140 cities in India; EazyDiner, a restaurant discovery app created by renowned editor and food writer Vir Sanghvi; Cartisan, which helps car owners find high-quality car service providers nearby and easily book car wash appointments, and Naturals, a chain of beauty and health salons.
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Indian cricketer Shikhar Dhawan invested an undisclosed amount in health and wellness startup Sarva in June 2020. Founded in 2013 by Sarvesh Shashi, Sarva operates a chain of 91 yoga studios with 16,000 members across India where trained instructors teach 2nd yoga to clients as young as 2 years old. -92.
In April 2020, Indian veteran Rudra Pratap Singh invested an undisclosed amount in a sports technology startup known as SportsUno. SportsUno provides technical support to sports companies and focuses on the top five sports – cricket, football, badminton, table tennis and basketball.
Former cricketer Anil Kumble founded TENVIC Sports with international table tennis player Vasanth Bharadwaj in 2010.
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