Which Country Is Hosting 2023 World Cup – The 2023 FIFA Women’s World Cup (FWWC) kicked off today with co-hosts New Zealand already beating Norway 1-0 in their opening game of the tournament. As the football world turns its attention to the showcase event, we take a look at some interesting FWWC facts. This will be the first edition of the tournament to feature 32 teams, matching the number of teams in the FIFA Men’s World Cup (which will have its first edition of 48 teams from 2026) for the first time.
Before it started, FIFPRO and Football Benchmark analyzed the workload of the female players in a report focusing on the period leading up to the event. At the same time, Football Benchmark is also launching its data coverage of women’s football, adding clubs from the English Women’s Premier League (the top tier of English domestic football) to its ‘Club Finance & Operations’ panel, which covers 2020/21 and 2021/22 season.
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FWWC 2023 is a major milestone in Australia and New Zealand as the first co-hosted edition in the tournament’s history. In total, six countries (China x2, USA x2, Sweden, Germany, Canada, France) have hosted elite women’s football in the last eight editions. Team USA are the winning team after winning half of the previous editions, including being the defending champions after beating the Netherlands 2-0 in the 2019 final. -any other nation to win more than one World Cup trophy, and did so in 2003 and 2007.
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Unsurprisingly, the two most successful teams are also the highest scorers in the competition’s history, being the two teams to reach the 100-goal mark. Norway are looking to become the third nation to achieve the feat, and will need to score 7 goals to reach the three-figure mark.
Looking at the players, Brazilian legend Marta is the all-time top scorer with 17 goals – a fourth of Brazil’s total in the competition’s history. Along with Canadian striker Christine Sinclair, they are the only two players going into this World Cup to have scored more than 10 goals in previous editions as both players look to improve their legacy.
As mentioned in the introduction, this edition is also the first FIFA Women’s World Cup with 32 participants after the expansion of several formats, reflecting the continued growth of women’s football worldwide. However, as outlined in FIFPRO’s 2023 FIFA Women’s World Cup Tour Workload Report, the transition to a wider range of participants has happened much faster for women compared to men: that indeed, the FWWC featured only two editions with 24 participants before expanding to 32, compared to four editions for men.
The 32 participating teams were drawn into 8 groups of four, with the top two teams from each group progressing to the knockout rounds. Increasing the total number of participants allows eight debutants (Haiti, Morocco, Panama, Philippines, Portugal, Republic of Ireland, Vietnam and Zambia) to participate, while 20 teams also participated in the previous edition in 2019. It is interesting to draw the two finals of the 2019 edition in the same group.
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The increase in global women’s football activity is evident when looking at the players’ Instagram. Two national teams have at least one representative over 10 million followers – Alisha Lehmann (Switzerland) and Alex Morgan (USA). In total, the most followed player in seven national teams exceeds 1 million followers; on the other hand, the discrepancy between the most popular players per team is still huge, with many players reaching only a few thousand followers.
FIFPRO’s 2023 FIFA Workload Travel Report also revealed that there is a significant difference in workload distribution between the national teams participating in the competition. The number of appearances and minutes played by the teams last season is very different between the participants. European teams get the most playing time, mainly using a development football league that also includes a secondary club cup competition, as is the case with England, Portugal and the Netherlands. Instead, many teams arrive at the World Cup with limited opportunities to play during the season, resulting in underloading, as in Jamaica, Haiti and the Philippines.
In addition, it is worth noting that eight countries were excluded from the analysis due to unavailability of data, including basic information on players. Addressing this issue is clearly vital to the continued development of women’s football.
The recent development of women’s football is also evidenced by the significant increase in funds distributed over time and, in particular, in prize money. The 2007 edition in China was the first edition with prize money for the participating teams, with a total starting figure of US$5.8 million. Since then, FIFA has introduced other funds (training money and the Club Benefit Program) to support national teams and eventually clubs.
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In the 2023 edition of the FWWC a total of US$110 million is distributed among the teams in prizes, with US$10.5 million going to the winners, of which US$6.2 million is guaranteed to players; An additional $42.2 million is allocated as preparation money (ie financial support given to national teams to help cover costs incurred in preparing for the tournament) and as part of the Club Benefit Program (ie financial compensation given to clubs for releasing their players to national teams). Compared to the cast of the 2019 edition, this is a huge increase of 200%, also due to the larger number of participating teams. Moreover, for the first time, each player will receive at least 30 thousand USD for participating in the tournament.
Despite the rapid growth, the goal of equal prize money between the men’s and women’s World Cups is still a long way off. During the 2022 FIFA Men’s World Cup, teams received a total of $440 million in prize money, which is still more than four times that of women’s teams, a gap that is expected to widen further with the expansion to 48 teams. from 2026.
While average attendances at the last four editions of the FWWC show a downward trend, there are also encouraging signs for women’s football, with club attendances on the rise and UEFA Women’s Euro 2022 achieving record numbers served out. Last year’s tournament final between England and Germany at Wembley Stadium was the biggest ever women’s football final (87,192), and the average attendance also doubled from the previous continental record.
While the numbers of matches in Australia are reported to be encouraging, expectations are more pessimistic in New Zealand. For this reason, FIFA aims to increase attendance by offering a total of 20 thousand free tickets in the country; however, due to the relatively low popularity of football overall, previous attendance records are not believed to be “at risk”.
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In addition to the national teams, the growth of women’s football in the near future will also depend on the performance and exposure of the clubs; Better results on the pitch will generate more interest from fans, broadcasters and commercial sponsors, which will lead to more resources being invested in the team, infrastructure and academy, fueling a vital cycle of closing the gap to close with the male one. football
To provide insight into the financial performance of women’s clubs, a brand new Women’s League section will soon be launched on Football Benchmark. The results show that such a gap is very significant today, and many steps need to be taken before a fair comparison can be made.
Specifically, the 10 clubs for which 2021/22 financial statements were available at the time of writing (out of a total of 12) generated an operating income of around £31m. Among them, Arsenal FC Women and Chelsea FC Women made £6m, while Leicester City FC Women generated just £0.45m.
Total 2021/22 operating expenditure – including wages – was over £3m for all clubs reviewed except Reading FC Women and Birmingham City FC Women. The difference with men’s football is also visible when we focus on the cost side, as the total OPEX of women’s clubs is less than 3% of men’s (less than 5% in the case of Reading and Birmingham), showing again the ongoing challenge of the gap between professional and male players and the disparity of compensation within the sport.
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To further explore the financial landscape of women’s football, Women’s Super League financial figures will soon be available on the Football Benchmark ‘Club Finance & Operations’ panel. This new feature will enable a deeper understanding of the financial statements of English women’s clubs and will act as a valuable resource to gain insight into the financial progress and development of women’s football in general.
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